When social media first started gaining momentum as an outlet to promote a business, the first companies that found success were the B2Cs. It makes sense if you think about it. B2Cs typically target a wider audience and since most people have at least one social media account it was a great way to gain exposure among the masses. B2Bs were relatively slower to the game and there are still plenty of B2Bs out there that have yet to get involved.
Welcome to the GPS Digital Media Resources Section focused on Contact and Social Media Marketing. Our goal is to work over time to help innovate the market perception on Contact and Social Media Marketing and the strategic purpose it can have in your overall integrated marketing strategy. 