Blogs

Mobile devices have changed how many people consume content, but these devices are now also changing the way brands and advertisers create ads. One big step is adding interactivity to what used to be a print-only experience. Print advertisers are experts at creating captivating images, but now, with the tablet, those printed images can come alive with the interactive options available today.

Kristina: What do advertisers need to do to stand out more, so that the reader also engages with their ad?

An SEO link audit is the process of pulling the inbound link data of your site and of your competitors using an SEO tool like SEOMoz and analyzing each existing link that points to the sites. It involves manually visiting each link and categorizing the link. Categories could include article links, press release links, blog/blog comment links, directory links, industry/business profile links, social media links, and more. It’s certainly a time consuming process and it’s not all that much fun, but it’s a necessary component of an SEO strategy.

Content is a huge component of a search engine optimization campaign today. Gone are the days of tricking the search engines by simply buying a bunch of links and incorporating lots of anchor text keywords in order to get a website to rank. The search engines have become a lot more sophisticated and the search ranking algorithms are much more complex. The web pages that the search engines favor the most are the ones that have great content and the ones that are shared and linked to naturally within social media and other quality websites across the web.

Editor's Note: The Web industry moves fast, and if you don't stop to take in what others are saying (and doing), you could be left behind. SMX Advanced 2013 offered some very informative and actionable paid advertising sessions. Joe Castro, Director of Paid Advertising at Fathom, a full-service digital marketing and analytics firm, shares his top takeaways from the event:

When social media first started gaining momentum as an outlet to promote a business, the first companies that found success were the B2Cs. It makes sense if you think about it. B2Cs typically target a wider audience and since most people have at least one social media account it was a great way to gain exposure among the masses. B2Bs were relatively slower to the game and there are still plenty of B2Bs out there that have yet to get involved.

Welcome to the GPS Digital Media Resources Section focused on Contact and Social Media Marketing.  Our goal is to work over time to help innovate the market perception on Contact and Social Media Marketing and the strategic purpose it can have in your overall integrated marketing strategy.